Product and Services Development
The company places great importance on the continuous design and development of its products and services, with careful attention to quality in accordance with established construction standards.
All operations are conducted under environmental impact assessment measures, alongside strict compliance with applicable laws, regulations, and requirements. At the same time, the company upholds a strong customer care policy to deliver high-quality products and services that achieve the highest level of customer satisfaction.
Goal and Performance Highlights
- Customer Satisfaction Results for Products 90%
- Customer Satisfaction Results for Services 90%
- To maintain a strong reputation among project residents, as reflected in the Net Promoter Score (NPS) 17%
- Reputation among project visitors, as measured by the Net Promoter Score (NPS) 85%
Challenges and Opportunities
The Company places strong emphasis on the continuous design and development of its products and services, with due consideration for quality standards in construction, environmental impact assessment requirements, and strict compliance with applicable laws, regulations, and standards. The Company is also committed to enhancing customer satisfaction and confidence, which are critical to its business success.
To this end, the Company continuously seeks effective and efficient approaches to meet customer needs. A comprehensive after-sales service management system has been established to ensure ongoing customer care and to foster long-term relationships.
In addition, the Company recognizes the importance of personal data protection. The Company collects personal data from customers who contact the Company through various channels and/or engage in transactions or utilize the Company’s services. The Company ensures that such personal data is handled with due care and in a reasonable manner. Customer personal data is protected in accordance with the Personal Data Protection Act B.E. 2562 (2019) and other applicable laws.
The Company places importance on transparent and accurate communication of product information to customers in order to ensure fairness to consumers in accordance with the Consumer Protection Act. All advertising materials across various channels, including the Company’s website, digital platforms, billboards, and product brochures, are required to present material information that is accurate, complete, and consistent with the actual characteristics of the Company’s products and/or services.
The Company strictly prohibits any advertising that may mislead consumers regarding the essential features of its products and/or services. All promotional content must be factual and not exaggerated. In addition, the Company ensures that all corporate communications and disclosures are accurate, sufficient, and timely.
Management Approach and Value Creation
Product and Service Quality Development
The Company implements various initiatives to enhance the quality of its products and services. This includes organizing the “Quality Forum,” which serves as a platform to communicate quality development policies, establish clear operational standards, and ensure consistent implementation across all relevant functions responsible for product and service quality.
In addition, the Company has clearly defined its Project Quality Development framework across all construction processes. Strict quality control and inspection measures are applied in accordance with established standards to identify opportunities for improvement and resolve quality-related issues prior to the delivery of products to customers.
Development of Health and Safety-Oriented Products
The Company is committed to enhancing the quality of living in its real estate projects by developing high-quality products alongside ensuring the safety of its products and services, with the aim of promoting health and well-being. This is achieved through project design and construction in compliance with building safety standards, as well as strict adherence to applicable laws and regulations.
The Company has established safety standards and promotes healthy living for its customers throughout the entire process. This includes procurement practices that prioritize the selection of construction materials that are safe for residents, effective management of waste and wastewater generated from projects, and the control of emissions in compliance with legal standards. In addition, the Company conducts inspections of building safety systems, including electrical systems, fire prevention systems, and fire protection systems, among others.
Responsible personnel are assigned to ensure that all buildings within the Company’s projects meet the required safety and quality standards prior to delivery to customers.
The Company places great importance on the health and well-being of its customers and residents, recognizing that good health is a key component of overall happiness, particularly in today’s environment where health awareness is increasingly critical. The Company’s initiatives are structured into four key areas as follows:
Confidentiality of Customers
The Company is fully aware of the protection of customers' personal data that the Company holds. It is required that the use of customers' personal data must comply with the Personal Data Protection Policy, which is in accordance with the Personal Data Protection Act. The Company has appointed a Personal Data Protection Officer to oversee compliance with the policy, law, and guidelines for protecting customers' personal data. The Company also established a Personal Data Protection Working Group to set guidelines for the protection of customers' personal data, inspect operations, discuss solutions and prevention, and provide recommendations for proper and appropriate operations.
Customer Relationship Building
Customer Satisfaction Survey
The Company conducts customer satisfaction surveys using questionnaires designed to evaluate key aspects of customer experience across its projects. The survey focuses on several important areas, including satisfaction with products, satisfaction with services, and brand reputation, measured through the Net Promoter Score (NPS). The survey results provide valuable insights into customer satisfaction levels and enable the Company to benchmark its performance against other companies in the real estate development industry.
Customer Satisfaction Survey Results
| Customer Satisfaction | Unit | Results |
|---|---|---|
| Satisfaction with Products | Percentage | 86.23 |
| Satisfaction with Services | Percentage | 91.34 |
| To maintain a strong reputation among project residents, as reflected in the Net Promoter Score (NPS) | Percentage | 31.23 |
| Reputation among project visitors, as measured by the Net Promoter Score (NPS) | Percentage | 96.23 |
ASSETWISE CLUB
AssetWise Club is a community designed to support residents in every aspect of their lifestyles, growing together with the diverse needs of modern living within the AssetWise family. The Company enhances resident care through AssetWise Club, a community platform created to enrich the living experience of more than 60,000 resident families. The program is supported by a network of over 100 partner merchants, offering a wide range of exclusive privileges and lifestyle activities that cater to various interests. In addition, the Company regularly organizes on-site activities at residential projects every month, further strengthening engagement and delivering meaningful experiences for residents.
Channel for customers to provide opinions, report complaints, or make suggestions
The Company provides the opportunity for customers to express their opinions, report a complaint, or make recommendations to the Company whereby the Company will analyze the comments or recommendations to develop and improve products and services to achieve maximum customer satisfaction.
Channel to provide opinions, report complaints, or make suggestions
- Call Center: 02-168-0000
- www.assetwise.co.th
- Facebook: AssetWise
- Line OA : AssetWise.co.th
- E-Mail: contactcenter@assetwise.co.th
Stakeholders Directly Impacted
