AssetWise Elevates the “AssetWise Club” — A Community of Happiness for Residents Launches “Grow Together” Campaign to Invite Thai Merchants to Grow Alongside the Brand

AssetWise continues to expand its “AssetWise Club,” a community built around happiness, by partnering with more than 100 businesses to offer exclusive privileges and monthly activities across its residential projects. Serving over 60,000 residents, the company is moving forward with its new “Grow Together” campaign, inviting Thai businesses—both SMEs and well-known brands—to join as partners. The initiative aims to stimulate the Thai economy and strengthen the Living Ecosystem through seven dimensions of benefits, while upgrading its Digital CRM Platform via the AssetWise Club Line Official Account for seamless access to all services in one place.

Mr. Kromchet Vipanpong, Chief Executive Officer of AssetWise Public Company Limited (ASW), a leading lifestyle-driven real estate developer under the concept “We Build Happiness,” stated that beyond delivering quality homes and condominiums, the company places strong emphasis on residential experience and everyday living. AssetWise has consistently enhanced its CRM approach to deepen engagement with residents by improving services, providing lifestyle benefits, and creating community-driven initiatives. The expanded privileges and activities under the AssetWise Club have received strong positive feedback from both residents and more than 100 partners.

As the AssetWise family grows to 60,000 members in 2025, the company continues to enrich everyday living through the AssetWise Club. Its extensive network of partners delivers lifestyle-focused privileges, while monthly on-site activities rotate across its projects and are met with enthusiastic participation. These efforts help AssetWise Club become a true community of happiness that enhances every dimension of residents’ lives.

Most recently, the AssetWise Club launched the “Grow Together” campaign, aimed at expanding the Living Ecosystem by connecting residents with high-quality products, services, and exclusive offers—while supporting Thai entrepreneurs. The campaign welcomes all types of businesses, from small local shops to major brands, including residents who run their own businesses. Categories range from food and cafés to lifestyle, health, personal development, pet services, and more. Participating merchants will receive tailored content creation and promotional support across AssetWise Club’s social media channels, reaching residents across 75 projects in Bangkok, surrounding provinces, Chonburi, and Rayong.

“Our goal is to build long-term, sustainable happiness for our residents and foster stronger brand engagement,” said Mr. Kromchet. “We are elevating our CRM approach beyond exclusive privileges by expanding CSR efforts into CSV (Creating Shared Value)—empowering SME businesses and major brands to grow alongside us. The AssetWise Club serves as a bridge between merchants and residents. We believe the Grow Together campaign will unlock new opportunities for entrepreneurs to reach more customers and strengthen AssetWise’s Living Ecosystem.”

Mr. Kromchet added that the AssetWise Club now offers privileges across seven key lifestyle dimensions:

Health & Wellness, Home & Living, Service & Lifestyle, Learning, Dining & Café, Travel, and Pet.

This expansion builds on last year’s success with a wider selection of partners and offerings that match residents’ modern lifestyles. Notable initiatives include online marketing and AI courses in collaboration with FutureSkill, the Zero Waste Project to promote waste sorting and reduce landfill waste, and the Friends Get Friends Program, which encourages residents to invite friends to join the AssetWise Club—further strengthening the Living Ecosystem.

At the same time, the company continues to enhance resident satisfaction through its Digital CRM Platform, accessible via the AssetWise Club Line Official Account, designed for simple registration, convenient privilege redemption, and personalized news updates. The upgraded platform ensures residents can easily access activities and exclusive offers tailored to their interests—anytime and anywhere.